The Marketing curriculum is designed to give students a broad-based understanding of how customer-driven organizations people. The coursework focuses on determining product markets in which a business should complete, developing pricing strategies, creating public relations and advertising campaigns, designing appropriate channels and achieving sustainable competitive advantages in a global marketplace. Don't be confused "All marketers work in the field and walk a lot".

Graduate of the marketing program have taken a wide variety of high level positions and high demand from the market in many industries in the areas of Marketing research. Sales, Advertising, Brand management, and General management.

Rationale: Marketing is one of the leading fields of business and provides strategic knowledge for all decision-makers in their business direction. Most successful business organizations, especially private companies around the world now rely on their effective marketing managers who have the basic knowledge related to Marketing field.

Objectives: The course offered in this field are designed to meet the current market needs of either local or international companies which have been operating their business in Cambodia. This is also aimed at students who are interested in Marketing careers in order to improve their capability to work for both production and service sectors.

Goals: At the end of this program, students will have enough qualification to hold a wide variety of high level positions in private or public organizations. They would become the sales superiors, branch managers, purchasing managers, advertising experts, potential distributor, marketing researchers, a marketing manager for either local or international companies, or they would become potential managers for their own businesses in the future.