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Marketing(Academic Program)

YEAR 1 = 10 COURSES = 30 CREDITS
SEMESTER I				SEMESTER II
Nº	COURSE	CREDIT	HOUR	Nº	COURSE	CREDIT	HOUR
1	Khmer History	3	48	1	Khmer Culture and Civilization	3	48
2	Mathematics	3	48	2	Basic Computer	3	48
3	History of Economic Thoughts	3	48	3	Public Administration	3	48
4	English I	3	48	4	English II	3	48
5	Principle of Accounting	3	48	5	Financial Accounting	3	48

YEAR 2 = 10 COURSES = 36 CREDITS
SEMESTER I				SEMESTER II
Nº	COURSE	CREDIT	HOUR	Nº	COURSE	CREDIT	HOUR
1	Marketing for Service	3	48	1	Marketing Management	3	48
2	Statistics for Business-Forecasting	3	48	2	Macroeconomics	3	48
3	Contract Law	3	48	3	Commercial Transactions	3	48
4	Principle of Accounting	3	48	4	Organizational Behavior	3	48
5	Microeconomics	3	48	5	Managerial Accounting	3	48
6	Business English	3	48	6	Business English
7	Computer *	3	48	7	Computer *	3	48

YEAR 3 = 12 COURSES = 36 CREDITS
SEMESTER I				SEMESTER II
Nº	COURSE	CREDIT	HOUR	Nº	COURSE	CREDIT	HOUR
1	Marketing Research	3	48	1	Marketing Strategy	3	48
2	Industrial Marketing	3	48	2	Environmental Business Management	3	48
3	Inventory Management	3	48	3	Sales Management	3	48
4	Production/Operations Management	3	48	4	Consumer Behavior	3	48
5	Human Resource Management	3	48	5	Cross-cultural Management	3	48
6	Business English	3	48	6	Business English
7	Computer *	3	48	7	Computer *	3	48

YEAR 4 = 9 COURSES = 27 CREDITS
SEMESTER I				SEMESTER II
Nº	COURSE	CREDIT	HOUR	Nº	COURSE	CREDIT	HOUR
1	Research Methodology	3	48	1	New Product Development & Design	3	48
2	Project Appraisal	3	48	2	Pricing Strategy	3	48
3	Total Quality Management	3	48	3	International Marketing **	3	48
4	Brand Management	3	48	4	Advertising & Promotional Strategy **	3	48
5	Research Methodology	3	48	5	Writing Research & Presentation ***	3	48

Note:
	** Required for graduate examination
	*** Not required tot take any courses in years 4, semester 2
	* Optional course

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